We are thrilled to announce a new addition to our ecommerce store – the ability for users to buy a product directly through a “Buy now” button. This enables users who would like to buy a single item to directly skip all the cart addition steps and just click on one button to go directly to the checkout page with the selected product.

Some key aspects:

• Ecommerce store owners now have an option to add a “Buy now” button to their product detail page.
• This option will by default be switched off for new and existing stores. The option can be toggled on by the toggle as shown in the image.
• By default, the buy now button will have a border and transparent background.
• Border color, text color, button color, and button texts for add to cart, as well as buy now, can be customised.
• Upon clicking on buy now, the user will be taken to the checkout page directly with only 1 quantity of the item selected. The item selected for buy now will be added to the cart too.
• Upon abandoning a cart, the abandoned cart notification will only contain the product that has been added via buy now, in case of buy now flow.
• Upon a successful purchase, any other items apart from the selected buy now item is present in the cart remain unaffected.