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Lost Reason in Opportunity Automations

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Kaili Wardlaw
Feb 28, 2024

2 Min Read

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We’re excited to announce that you can now filter opportunities based on the lost reason filter in both your triggers and actions.

What’s New:

1. Lost reason as a new filter in Opportunity Created, Changed, Status Changed, Stale Opportunities and Pipeline Stage Changed.

Screenshot 2024-02-27 at 18

For Opportunity Changed, you can also filter based on the Lost reason update.

Screenshot 2024-02-27 at 18

2. Lost reason as a filter in Create/Update Opportunity actions and If/Else operators.

Screenshot 2024-02-27 at 17
Screenshot 2024-02-27 at 17

# Benefits:

Targeted Follow-Up: Create personalized follow-up strategies based on specific reasons for opportunity loss, increasing re-engagement success.

Problem-Solving Precision: Pinpointing reasons for lost opportunities enables targeted solutions, enhancing sales strategies.

Focused Resource Allocation: Allocating resources to primary loss factors optimizes efficiency, fueling strategic growth.

When You’re Ready, Here’s How We Can Help:
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