Summary of the release:

Tiktok provides two types of Accounts – Personal and Business Accounts. Social Planner already supports Personal Account(s), we have recently opened up for multiple business accounts.

Why this Feature?

Supporting multiple TikTok accounts can offer several advantages for Business Accounts:

Brand Presence: Businesses can create a separate TikTok account for their brand, ensuring a professional and cohesive representation. This helps in building a distinct brand identity and maintaining consistency in the content shared.

Targeted Marketing: Different accounts can cater to specific target demographics or product lines, enabling businesses to tailor content to specific audience segments.

Analytics and Insights: By having separate business accounts, it becomes easier to track analytics and insights for each business line or product, allowing for better-informed marketing strategies.

Collaborations and Partnerships: Businesses might want to collaborate with influencers or other businesses in different niches. Multiple accounts make it easier to engage with various communities.

How does it work?

1. Navigate to Marketing > Social Planner
2. Connect your Tiktok Business Account from Social Planner Setting Integration.

1. In Social Planner, click on New Post button to create new tiktok post.
2. Select the Tiktok Business Account

1. Add your video format content and the privacy for the Tiktok Business will be set to everyone by default.
2. In Tiktok you can choose duet, stitch and comment.
3. Schedule your post for Tiktok Business Account.

Specification for 1 Tiktok Video –

Format – MP4, MOV, WEBM

Size – 1 GB

Duration – 3 sec – 180 sec, Minimum width of 360 px

Content length: 2200 characters

Help Article – How to connect Tiktok Personal and Business Account